The MinD Summit – Marketing in Dentistry is a practical and inspirational one-day marketing conference, whose content is tailored especially for dental professionals.
During an intensive hands-on full-day event you will receive the essential marketing acumen needed to thrive in today’s competitive landscape;
You will receive 100% premium content tailored especially for dental professionals;
Learn how to promote your dental practice and set yourself and your business apart from the competition;
Immerse yourself in the world of advertising and marketing for one day and get the inspiration needed to elevate your professional image, your personal brand and the brand of your dental practice;
You will get the chance to ask the speakers all your specific questions in an interactive platform and get answers on stage;
Forge meaningful connections and meet the professionals you need to build your brand.
Agenda
09:00 - 10:00
Welcome Coffee & Registration
10:00 - 11:00
Valentin Radu
Build Meaningful Relationships with Your Clients
11:00 - 11:20
Ask Valentin anything
interactive Q&A session with the audience
11:30 - 12:00
Coffee break
12:00 - 13:00
Mihaela Mureșan
Personal Branding as Differentiator
13:00 - 13:20
Ask Mihaela anything
interactive Q&A session with the audience
13:30 - 14:30
Lunch Break
14:30 - 15:30
Lucia Ciucă
Top 5 key points for an effective dental practice marketing strategy
In this session Lucia Ciucă will present an in-depth analysis of the patient customer journey when choosing a dental practice. Taking into account that the dental industry is driven by need rather than pleasure, the patient goes through a complex decision making process and therefore every dental practice needs to take into account the various touchpoints. We will be discussing the top 5 key points in order that guide the patient in this journey from the physical location and the reviews, to the phone contact, the website and social media presence and the word-of-mouth recommendations.
15:30 - 15:50
Ask Lucia anything
interactive Q&A session with the audience
16:00 - 16:30
Coffee break
16:30 - 17:30
Raluca Radu
Let Your Dental Practice Shine Bright in Digital and Social Media
Raluca Radu will offer a perspective on the social media and digital landscape for the Romanian market, looking at the facts and figures of every social media channel. We will then take participants through the main steps of every digital and social media strategy and we will be looking at the audience targeting, the choice of marketing channels, the selection of key messages and the opportunities that the digital marketing channels bring to the table.
17:30 - 17:50
Ask Raluca anything
interactive Q&A session with the audience
Benefits For You
Learn from top marketing experts with years of experience in promoting businesses like yours
Fast track your dental practice through tailored promotion
Accelerate your personal brand growth
Be among top people in your industry
Meet and network with potential partners
Ask all your questions for the speakers in an interactive platform and get answers on stage
Speakers
Valentin Radu, the pioneer of the CVO Movement (Customer Value Optimization), is the founder of the CVO Academy, where he teamed up with prominent professors and practitioners to teach people how to achieve sustainable growth by understanding and caring for their customers.
He is also the author of The CLV Revolution, a highly appreciated book for companies looking to get serious about customer lifetime value. Valentin’s experimentation mindset has led him to develop the CVO Methodology and cutting-edge technologies for experimenting online and in brick-and-mortar stores, being the first that enabled companies to optimize their customer lifetime value across all the touch points.
A lifelong entrepreneur, he has successfully built four companies, including his current venture, Omniconvert, which provides CRO and CVO solutions to retail giants like Avon, Patagonia, Auchan, and many others.
With over 15 years of experience in market research, marketing, e-commerce, and business consulting, Lucia Ciucă, alongside the Epyca Management team, develops projects that support Romanian companies in sustainable growth.
She does not believe in patterns and universal solutions, but rather holds the opinion that each company is unique; therefore, each solution must be tailored for the business to become epic!
With an extensive experience of over 19 years in digital marketing, Raluca is deeply involved in the education and growth of e-commerce in Central and Eastern Europe, also being the Co-Organiser of GPeC – The Most Important E-Commerce Event in CEE and the founder of the MTH Digital – digital marketing agency for e-commerce.
Raluca Radu has been the Country Manager of ANSWEAR (the top online fashion retailer in Central and Eastern Europe) in Romania since its launch in the autumn of 2015.
During her career, Raluca was responsible for the launch of the online classifieds leader OLX.ro on the Romanian market and the for the successful growth of team forming of other online projects, while she was Country Manager for Naspers Romania.
Mihaela Mureșan is one of the top marketing and personal branding specialists on the Romanian market. Her over 24 years of experience in marketing span over various projects and industries, out of which 11 years have been spent growing the IKEA brand in Romania as Marketing Manager.
Before IKEA Mihaela previously worked at LG Electronics, Radio Contact, she launched Media Galaxy in Romania, IKEA in Romania and Croatia, the online shop of IKEA in Romania. In 2016 Mihaela launched the Brand Essence marketing agency which offers marketing and branding consultancy services for companies who are the scaling up stage, strategy workshops, employer branding mentorship programs and trainings, digital marketing and social media services.
In 2020 Mihaela also launched the Online Training Academy Brand Essence for all who want to learn marketing and strategic branding through intensive video traninings.
Register
Sponsors
Location
InterContinental Athénée Palace Bucharest Hotel
Nestled in the heart of Bucharest, the InterContinental Athénée Palace Bucharest provides an unparalleled setting for an inspiring and creative day. This historic landmark seamlessly blends timeless elegance with modern convenience, offering an inspiring backdrop for you to make the most of the MinD – Marketing in Dentistry conference and experience.